Great news for small businesses like me!
There are some cold, hard truths about SEO that some people just want to ignore. Like the old joke “How do you get to Carnegie Hall? Practice, practice, practice”, being successful at SEO requires hard work and perseverance. In short, there are no short cuts. If you don’t believe me, here’s a link to a very interesting article just published in Read, Write, Biz called “Why You Should Avoid Black Hat SEO Link Schemes At All Costs“. In this article, the author references the recent slap-down that Google handed JC Penney when they caught them using a link scheme that “spammed” their search terms across the web. The result – imagine going from the number 1 Google result for “living room furniture” to number 68 in the span of 2 hours.
Moral of the story: There are no shortcuts, just detours. If you want real, lasting results for your SEO efforts, it takes hard work and perseverance.